Market Share represents the value of your sales compared with your competitors' sales in the same Licence. You can see your competitors' sales - market share - by viewing each Licence's Info web page - (click on the magnifying glass in the corner of each Licence picture) or by looking at the "Ranking" window.

The Market Share of each Company influences the following:
•A Holding's Credit Rating – the higher the Market Share the better the Credit Rating
•Credit ratings determine the Interest Rate paid on credit, (loans)
•The lower a Holding's credit rating the higher the Interest rate will be
•Low market share affects a holding's ability to grow, having a higher interest rate, which affects profitability, which affects available budget.
•Low market share, low credit ratings and low budget availability will require more turns to
increase wealth than if these are at high levels
•Market Share ratios are relevant to the ability to make take-over bids and to earn bonus credit points at the end of each level
•The MS shown on each lic pic is influenced by the National Industry quota and may be
reduced or increased according to a Licence's Rating and capacity/demand
•Licences rated below 1.3 retrieve improved MS from the NI at the rate of 1% per minute. The
NI quota is further explained here.
The following Table shows how Market Share percentage is relative to Bonus Credit Points -
•51% MS = 1 coin
•151% MS = 2 coins
•251% MS = 3 coins
•351% MS = 4 coins
•At least 451% MS = 5 coins

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